Biotechnology Animation Video Services
Bringing medical and scientific concepts to life.
What are biotech innovation animation video services?
Biotech innovation animation video services are a branch of 2D animation services. This service is specifically designed for organisations that need to communicate biotech’s complex methods, processes and innovations to audiences.
With biotech innovation animation video services, a biotech company can work with an animation agency that specialises in creating precise, informative and articulate animations, about scientific, medical and other complex topics.
In collaboration with the animation agency, this service enables biotech companies to create videos that communicate key topics - in all their complexity - in a more clear and engaging way.
These animated videos can feature a huge range of topics, including everything from explaining how a new tool works in the body, to detailing the inner workings of a new piece of technology.
Although you might assume that animation is more commonly used in food and drink promos, or the marketing of consumer goods, the biotech industry is increasingly relying on animated videos.
With animation, biotech companies can:
- Improve the clarity of their communication
- Create otherwise-impossible visualisations of medical concepts
- Maximise audience engagement, understanding and retention
- Make videos in a much more affordable way (compared to live-action content)
- Boost their brand identity, enhance brand recognition and build brand awareness
- Standardise the way they deliver information
- Allow patients, customers or teams to watch and rewatch the video in their own time
- Plus many more
Why choose animation for communicating complex biotech concepts?
Within the biotech industry, strong communication is absolutely vital.
From product demos to in-depth use case explanations, and sales meetings to user tutorials, communication plays a critical role across many aspects of both medical and scientific work. In order to successfully convey this information in the required level of detail, to the multitude of audiences being targeted, an innovative communication strategy is key.
Thankfully, animation is ideally suited to bridge that gap.
So, why should biotech organisations choose animation to explain these concepts?
- Help simplify complex concepts - by combining audio, visual and textual elements, complex concepts are delivered in a far clearer way. Working with a biotech innovation animation studio, you can create a concise script and precise illustrations.
- Deliver improved engagement - as we discussed earlier, video-based content in general unlocks a far higher level of engagement than text or image-based content. With animation specifically, the crafted script and bold, eye-catching visuals maximise engagement even further.
- Ensure consistent messaging - by creating a dedicated animation for key messages, you can ensure these points are communicated consistently by your entire team, across all meetings, education sessions or sales pitches.
- Unlock a wider audience reach - if you create biotech innovation animation explainer videos for marketing purposes, you can harness animation’s engagement to dramatically increase your audience outreach. This includes achieving higher brand recognition and brand awareness metrics, plus a strengthened brand identity across your target audience.
- Improve audience retention - through animation, you can improve audiences’ ability to remember and retain the explanation. In everything from making a sale to ensuring your product is used to its full advantage, this quality is invaluable.
Our featured projects.
At OK Social, we work on range of animations for the health and wellness industry. We offer a wide range of services within the wonderful world of animation. Then we collaborate with your team to help illuminate your story, enhance your brief, and amplify your message.
What types of biotech innovations can be illustrated through animation?
Animation is completely unique in its customisability and versatility.
This medium is extraordinarily flexible, allowing animators to illustrate everything from a dive into the cyber landscape, to how an IUD works in the body.
When you work with a biotech innovation animation specialist, you can devise a completely bespoke animation that caters to any use case, communication strategy, key message and industry.
To give you a sense of the breadth that animation offers, the biotech concepts that can be turned into animations include:
- Biomolecular structures
- Drug mechanisms in action
- Biotechnology equipment and processes
- Immune system responses
- Biotechnological devices and instruments
- And so many more…
Unlike live-action videos, animation can illustrate these concepts in all their nuance, in whatever way you deem most effective.
Watching how a drug activates inside the body to tackle an issue? No problem. Animation allows you to illustrate this otherwise-innaccessible concept, and show it to your audiences, to maximise their understanding of your key messaging.
Our approach to creating biotech innovation animation videos
At OK Social, biotech innovation animation is one of our most popular specialist services.
We create biotech innovation animation explainer videos and marcomms content for a long list of clients. Our talented team are renowned for their tailored approach, and commitment to collaborating on a close one-to-one basis with each client.
We can work with you to create bespoke biotech animations that fulfil any specific use case.
Our approach to creating biotech innovation animation videos involves:
- Determining your requirements - to start the process, we arrange a meeting with our client to identify and understand their requirements. During this kick-off discussion, our team will ensure they fully understand the KPIs for the animation, and what has driven the brand to invest in an animation. Then, once we have determined the animation’s intended use case, target audience and publish plans, we will also delve deeper into the client’s brand identity, and what they stand for.
- Researching and scriptwriting - once these points have been fixed, we will research the topic in depth (checking in with the client regularly, to harness their expertise). This allows us to write an informative, completely accurate script.
- Creating storyboards and designing the animation - once the script has been completed and signed off, our team will commence creating the video’s storyboards. At this point in the process, we bring initial designs to life and start crafting the animation’s visual elements. Throughout this process, we will conduct regular feedback sessions with the client, to ensure we’re aligning with their vision, and to give them the opportunity to share feedback.
- Commencing animation production - one of the biggest benefits of animation is the diversity of styles that can be used. There are a wide range of animation types that are available for biotech brands. So during the production phase, we explain each of these options to the client, and advise them on the best choice for their specific brand and use case.
- Adding sound - once all of the visuals have been finalised, we add a voice-over and sound effects. This brings together all the animation’s individual elements, into a sleek, harmonious video.
- Completing feedback and revisions - throughout all of these steps, meet with the client in regular feedback and revision sessions. This includes, as part of the process’ conclusion, hosting a final feedback and revision session. The purpose of this session is to ensure the client is completely happy with the animation, and that all their requirements have been met. At this point, we take in any final amends, and send the client the animation in their chosen format, ready to be published.
With years of animation experience behind us, we know that this process represents the most effective and efficient way to create collaborative, bespoke and precise animations.
Following this approach, our team ensures that each animation is made with precision and accuracy, while achieving a bold visual style, that’s brimming with creativity.
Why partner with OK Social for biotech innovation animation services?
OK Social is a motion graphics company, trusted by medical, pharmaceutical and biotech organisations across the UK to deliver bold, engaging and precise content.
We support the marcomms strategies of countless businesses, including the likes of the NHS, Ford, Coca-Cola and Lloyds Pharmacy, just to name a few.
We offer a broad range of bespoke animation services; creating everything from snappy marketing videos, to informative deep-dive explainer videos.
Across all of our services, we work on a close one-to-one basis with each client, to ensure full alignment with their brand identity, while adding our trademark bold creativity.
To learn more about what makes OK Social’s animations unique, or to start working on a new biotech innovation animation for your brand, don’t hesitate to get in touch.
