Adding clarity to UEL’s ethical principles

We created an informative animation for The University of East London explaining their set of fundamental ethical principles.

🔍 Problem:

The challenge was to shed light on UEL's intricate ethical framework, ensuring that their policies and processes were crystal clear to staff, stakeholders, and members. Our goal was to present these crucial points in a manner that resonated seamlessly with the audience.

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✨ Solution:

Animation was a great medium to showcase the fundamental ethical principles in a way that was easy to understand. Working with the team, we created an animation that covered all the points within their framework and visualised it alongside icons and a playful illustration style.