Promoting the CyberFirst Girls competition

Working with the team at ThirtyThree, we created a promotional animation to highlight the National Cyber Security Centre’s upcoming competition.  The CyberFirst Girls Competition aims to support girls at school interested in a career in cyber security. The competition continues to be a team event, with each one made up of 4 students that identify as female, from Year 8 in England and Wales, Year 9 in Northern Ireland and S2 in Scotland.

Using the illustrated characters produced for their previous campaign, we created a storyboard that would highlight the key aspects of the competition while keeping it concise. In addition, it was essential to keep the 2D animation short and visually engaging, as it would also be promoted on social media and other platforms.