There are very few industries where training is quite so important as healthcare. The impact of this training and the learnings gained from it will, quite literally, be life-changing.
While there’s less risk of anyone nodding off mid-session as there is in a company health and safety presentation, the need to engage your audience is still as critical as ever.
In this context, your audience is already interested in the topic, and keen to learn. Great, tick tick. However, the way that you approach these training sessions can make a profound difference in terms of their memorability, how readily the students can apply their learnings, and how easy the content is to understand.
These are the areas where animated videos are perfectly poised to deliver huge advantages.
You’d be forgiven for, initially, assuming that healthcare and animated content existed in two completely different spheres. But, they can both be used together extremely advantageously.
Animated medical training videos are a concept that is rapidly rising in popularity. In short, these are training videos that feature an animated video style. The training videos can encompass a huge variety of different topics, and be used for both the training of internal teams, and the education of patients and site visitors.
Animation is ideally suited to medical training videos, for a number of key reasons. The benefits that it unlocks include enhancing engagement, increasing memorability, simplifying explanations, and portraying complex medical topics more clearly, whilst maintaining a professional and formal visual style.
What’s more, compared to live-action videos, animated videos offer infinitely more creative free reign. In the context of training video production, this means that the medical videos can display the content in a range of different settings, illustrate otherwise inaccessible elements, and switch between an unlimited number of rooms or scenes. This clarity and precision of communication make animated videos an invaluable tool in healthcare education.
Animated videos unlock a wide range of impressive benefits, which make this content style an extremely effective way to enhance healthcare education.
The benefits of opting for animation include:
In any video, the visuals can only take you so far. The script is the other (equally important, no question) foundation for an engaging and impactful animated video.
Creating a perfect script for your animation involves a lot of core elements, working together in harmony.
The components of a well-crafted script include:
To find out more about the process that goes into crafting a successful video script, have a read through our dedicated blog, outlining how to write a script for an explainer video.
In the specific context of medical training videos, scripts are crucial, as they lay the foundations for your video. They come in one of the earliest stages of the pre-production process, and essentially give the project its bones. The script keeps your content well-structured, accurate and precise in its delivery of the key messages, concise and easy to follow, while maximising the video’s engagement and impact.
Plus, when it comes to medical animations, the topics being covered are significantly more complex than your typical explainer video. So, a precise script - which supports all of the visual elements, while ensuring complete accuracy, and meeting the necessary level of detail - is more important than ever.
One of the greatest advantages of animation is its ability to illustrate anything that the creator requires.
This could be anything from an illustration of the deepest depths of the sea, to a journey through the internet.
For healthcare professionals, this allows them to create educational assets with clear, easy to follow and extremely informative visual storytelling.
The common healthcare education topics that can be portrayed through animated visuals can include:
By utilising visual storytelling in these ways, medical animations can put these complex topics in a real-life context, thereby making them far easier to understand, and giving students a far deeper level of knowledge.
The scenes and characters are two of the core, make-or-break elements of successful video engagement.
These are the elements that immerse the viewers in the video, with relatable characters and intriguing settings helping you to keep their attention fixed on the video until its conclusion.
These components are key to creating an impactful and informative healthcare video, as they increase retention rates, evoke an emotional response from the viewers, enhance your audience’s interest in the content, and make the experience of watching the video more fun, interesting and enjoyable.
Animation techniques for creating relatable characters and immersive settings include:
Working alongside scripts, characters and settings, voiceovers and sound design are the final pieces of the puzzle.
Although designed and added later on in the training video production process, sound and voiceovers play a critical role. They have a huge impact on the overall delivery, engagement, believability and general effectiveness of the video.
The importance of ensuring voiceovers and sound include:
By harnessing the unique advantages of animated training video production, you can equip your students with clear, precise, engaging and memorable educational assets.
Not only do animated healthcare videos deliver these complex topics with ease and accuracy, but they are cost-effective, accessible, and help to reinforce your brand identity as a modern, pioneering organisation.
At OK Social, we are a professional motion design studio, with extensive experience working across a huge range of industries.
We have supported clients spanning the sectors of healthcare, food and drink, education, sports, technology and many more.
Working closely with our talented team, they have received modern and impactful content, which is precisely geared to reach their target audience, and remains firmly on-brand.
So, if you would like to find out more about the power of animation, and how it can be used to support your communication strategies, the OK Social team are on hand to help.
I’m Jack, the Motion Director here at OK Social. I’ve been working in the world of motion design and animation for nearly 10 years. I had the pleasure of working with leading agencies and brands around the world, such as Samsung, Ford, Shell, Deliveroo, and Starbucks, to name a few.
From a young age, I’ve always been interested in animation, from making stop-motion films in my room as a kid to learning animation on my first computer. It started as a passion and still is to this day. Part of what I do now is more than just animation. I help craft the narratives of the stories we tell to ensure they make an impact to the audience and remain worthy of their attention.
So how do I do that? It starts with asking the right questions, leading to solving the right problems. First, diagnose what the problem is. Then, we can start to see if we can help. I believe that communication plays a key role in delivering a smooth and successful project. Looking into the future, I’m excited to expand my knowledge into creating more engaging stories that make a difference.