To understand all the impressive benefits that 2D medical animations have to offer, keep reading. Below, we have outlined how corporate businesses can successfully utilise 2D medical animation in their marketing, and reach out to their target audiences in more effective ways than ever before.
For industries that provide complex services, or where internal training programmes are particularly advanced, animated videos unlock huge advantages.
Not only do these videos offer all the usual benefits of animation - including high engagement, increased retention, memorability and strengthened brand identity - but they also ensure that everyone who interacts with your brand feels informed, supported and confident.
These videos can be utilised across a huge range of contexts, from internal training to patient guides, and can be precisely tailored to fulfill all the requirements of your specific brand.
2D medical animation encompasses all animated videos that are used within a medical context.
This specialist type of animated content is precisely designed for the medical sector, to maximise the success of medical marketing investments.
This not only includes the full range of 2D animation styles and animations published on all digital marketing channels, but also medical animations spanning a huge variety of use cases.
2D medical animation videos can be used to communicate topics including:
Whatever the topic covered, 2D medical animation videos are designed to explain a complicated topic clearly and succinctly.
With these videos at their disposal, medical brands can improve their communication - both internally and externally - to provide more effective support for patients, and keep staff training clear and comprehensive.
One of the greatest advantages that animation offers is its ability to enhance storytelling.
Thanks to its combination of elegant, clean visuals with a carefully crafted voiceover, animation enables concepts to be communicated extremely clearly.
A professional animation specialist will align these elements in a seamless way, which ensures that the topics are not only easier for audiences to understand, but remember too.
In the context of medical animations, storytelling gives life to the topics covered. For instance, the use of engaging characters and relatable settings enables the audience to more effectively understand the content, and immediately see how it applies to their specific context.
For example, our campaign with the NHS about improving clarity around contraception features characters of a wide range of ages and ethnicities, and settings included both warm home environments, and relaxed healthcare settings.
2D medical animation can use storytelling to simplify complex medical concepts, procedures and products. The unique properties of animation mean these videos can communicate all medical scenarios effectively, be it for educational purposes, or building trust amongst your audience.
Thanks to its inherent versatility and flexibility, animation is ideally suited to enhance any corporate video marketing campaign. Whether you’re looking to bring a burst of energy to your social media page, or increase the conversion rate on your website, a precisely engineered animation can work wonders.
2D medical animation can be incorporated into a marketing strategy by following the process outlined below:
To give you a sense of what these advantages look like in context, we’ve shared three examples of our favourite 2D medical animation projects.
This educational explainer animation video is designed to help add clarity around the types of contraception available after childbirth.
We worked with the NHS to create a succinct film, which would provide clear and reliable information about contraception after childbirth, and communicate this critical (yet less widely-understood) topic to their audiences.
Lloyds Pharmacy came to us to create an animation that would help inform, persuade, and engage their target audience about the key benefits that their service offers.
The LloydsDirect feature allows patients to manage medicine on behalf of their friends, family and loved ones.
What made this video a success was its clear consistency and alignment with the well-known LloydsDirect brand, and its ability to engage its broad audience (across all ages, genders and geographic locations).
The UCI team came to us with a very clear problem - they needed help to bring more clarity around the impact of concussions caused by cycling accidents, and the correct procedure for their treatment.
So, we created an engaging animation that showcased the steps to take during the event of a cycling accident. This clearly and succinctly informed both staff and cyclists about the risks of concussion, and how to spot the symptoms. As a result, this 2D medical animation can be used by UCI to help create more educated teams, and ensure the highest health and safety standards are in place.
In the medical sector, animations are one of the most effective ways to enhance your corporate video marketing strategies.
These videos deliver the best of both worlds - bold, memorable and brand-aligned content, which is extremely clear, easy-to-follow and effortless to understand.
What’s more, whether you are looking to improve your on-site health and safety or support your team’s disease-awareness efforts, the versatility of animation ensures a best-fit solution that engages your exact target audience, and achieves all your specific KPIs.
OK Social is a motion design studio, trusted by some of the UK’s most renowned businesses to create bold, succinct and powerful corporate video marketing content.
We are the chosen animation agency of the NHS, UCI and Lloyds Pharmacy, to name a few.
These business giants depend on our talented team to provide impactful videos that align with their existing branding, while designing stand-out pieces of content, which deliver real results.
Plus, thanks to our extensive experience working with medical brands, we are well-equipped to devise succinct and informative pieces of content, which convey even the most complex topics with precision and clarity.
So, to find out more about any of our corporate video marketing services, or to enlist our team to create a 2D medical animation for your brand, don’t hesitate to get in touch.
I’m Jack, the Motion Director here at OK Social. I’ve been working in the world of motion design and animation for nearly 10 years. I had the pleasure of working with leading agencies and brands around the world, such as Samsung, Ford, Shell, Deliveroo, and Starbucks, to name a few.
From a young age, I’ve always been interested in animation, from making stop-motion films in my room as a kid to learning animation on my first computer. It started as a passion and still is to this day. Part of what I do now is more than just animation. I help craft the narratives of the stories we tell to ensure they make an impact to the audience and remain worthy of their attention.
So how do I do that? It starts with asking the right questions, leading to solving the right problems. First, diagnose what the problem is. Then, we can start to see if we can help. I believe that communication plays a key role in delivering a smooth and successful project. Looking into the future, I’m excited to expand my knowledge into creating more engaging stories that make a difference.